|In previous episodes, we’ve talked about marketing tools such as Facebook, YouTube videos, and Instagram. You can feel like a small fish in a big pond in these marketing venues. You throw your message out there and you hope someone sees it and they engage with you to the extent they get to know you, like you, build trust, and eventually become your client. Or, if they are your client, you hope they see your message.
Rachel Hill, our guest on this month’s show, is a travel marketing strategist and a social media influencer who generously shares some of her expertise. Rachel describes two marketing tools that are inexpensive, easy to use, and will engage your clients on a personal level. Chances are very good, with the use of these tools, that your clients will see your message. In addition, as a marketing strategist, Rachel gives us some strategies that you can use, with or without these easy tools, to communicate your expertise and build your brand.
|LINKS TO ITEMS WE TALKED ABOUT
|Rachel’s website is at rachelvhill.com. Or, on Instagram at rachelvhill. Rachel has an online quiz that you can take to find your social media strategy. The quiz is at https://www.rachelvhill.com/quiz.
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