Tag Archives: Marketing

447 – Dara Busch On How and Why People Are Spending Their Money On Travel And What They Expect



Show Notes Dara Busch, Co-CEO and head of the consumer team at 5WPR. 5WPR is the ninth-largest travel public relations company in the world. We have the opportunity to speak with Dara in today’s podcast and discuss their recent investigation and report on consumer spending behavior. Specifically, we talk about how consumers are now spending … Continue reading 447 – Dara Busch On How and Why People Are Spending Their Money On Travel And What They Expect


446 – Social Media Tips for the Travel Advisor With Cyndee Harrison



Show Notes Maneuvering the ins and outs of social media can be a complex task but very important for your marketing efforts. Successful businesses today must have a social media presence and a marketing strategy to go with it. It doesn’t matter if you are selling to a local market or you have a nationwide … Continue reading 446 – Social Media Tips for the Travel Advisor With Cyndee Harrison


433 – Strategic Planning for the Travel Agent



Show Notes: Planning is critical for any business and in particular for the travel agent. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In this show, Barry outlines a framework of strategic planning for the travel agent business. You will learn about some planning tools that can keep … Continue reading 433 – Strategic Planning for the Travel Agent


432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio



Show Notes: As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you … Continue reading 432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio


430 – Travel Agent & Supplier Networking at CruiseWorld 2021



Show Notes Many of us have missed those opportunities to mingle, face-to-face, with other travel agents and suppliers. That is what this month’s show is all about — the importance of making those face-to-face connections again. Mary Pat Sullivan, Senior Vice President of the Northstar Travel Group, and I discuss the value of those connections … Continue reading 430 – Travel Agent & Supplier Networking at CruiseWorld 2021


429 – How to Unlock Great Content for Your Social Media Marketing



Show Notes Creating good content for your social media marketing channels is one of the most important things you can do for your business. Research has shown that the average person spends two hours and twenty-five minutes every day on social media. Another poll found that 79% of the people polled indicated that social media … Continue reading 429 – How to Unlock Great Content for Your Social Media Marketing


Show #424 – Rachel Hill’s Two Easy Marketing Tools for Big Results



SHOW NOTES In previous episodes, we’ve talked about marketing tools such as Facebook, YouTube videos, and Instagram. You can feel like a small fish in a big pond in these marketing venues. You throw your message out there and you hope someone sees it and they engage with you to the extent they get to … Continue reading Show #424 – Rachel Hill’s Two Easy Marketing Tools for Big Results


Show #421 – The Best of Travel Business Marketing and Sales Ideas



Podcast Number 421 SHOW NOTES As we move forward into a new year, we can do so with some hope that the pandemic will end in 2021 and the travel business will make a strong return because of the pent-up demand. In considering the topics for December, I wanted to focus on a topic that … Continue reading Show #421 – The Best of Travel Business Marketing and Sales Ideas


Show #418 – How to Find New Clients for Your Travel Business



Podcast Number 418 With Barry Kantz SHOW NOTES Wouldn’t it help you in your travel business if you could know your clients before you have even met them? I’m talking about potential clients. Those people who are outside of your sales funnel. The people who you would like to get know, and people who you … Continue reading Show #418 – How to Find New Clients for Your Travel Business


Show #415 – The Future of Travel



Podcast Number 415 Interview with Catherine Heeg of Customized Management Solutions. SHOW NOTES Have you wondered what travel will look like after the Covid-19 virus winds down, or maybe even before? There are definite signs that the virus is speeding the development of technological innovations faster than anticipated. Your clients may encounter robots and artificial … Continue reading Show #415 – The Future of Travel