Category Archives: Marketing

Show #424 – Rachel Hill’s Two Easy Marketing Tools for Big Results



SHOW NOTES In previous episodes, we’ve talked about marketing tools such as Facebook, YouTube videos, and Instagram. You can feel like a small fish in a big pond in these marketing venues. You throw your message out there and you hope someone sees it and they engage with you to the extent they get to … Continue reading Show #424 – Rachel Hill’s Two Easy Marketing Tools for Big Results


Show #422 – Where Do We Go From Here? The Future of Travel and Tourism



Podcast Number 422 SHOW NOTES Last June in Show Number 415 we talked about the future of travel considering the COVID-19 pandemic and quarantine. That Show was seven months ago and we have learned a lot about the virus and we have a vaccine that is beginning to get widespread distribution. In that seven months, … Continue reading Show #422 – Where Do We Go From Here? The Future of Travel and Tourism


Show #421 – The Best of Travel Business Marketing and Sales Ideas



Podcast Number 421 SHOW NOTES As we move forward into a new year, we can do so with some hope that the pandemic will end in 2021 and the travel business will make a strong return because of the pent-up demand. In considering the topics for December, I wanted to focus on a topic that … Continue reading Show #421 – The Best of Travel Business Marketing and Sales Ideas


Show #418 – How to Find New Clients for Your Travel Business



Podcast Number 418 With Barry Kantz SHOW NOTES Wouldn’t it help you in your travel business if you could know your clients before you have even met them? I’m talking about potential clients. Those people who are outside of your sales funnel. The people who you would like to get know, and people who you … Continue reading Show #418 – How to Find New Clients for Your Travel Business


Show #415 – The Future of Travel



Podcast Number 415 Interview with Catherine Heeg of Customized Management Solutions. SHOW NOTES Have you wondered what travel will look like after the Covid-19 virus winds down, or maybe even before? There are definite signs that the virus is speeding the development of technological innovations faster than anticipated. Your clients may encounter robots and artificial … Continue reading Show #415 – The Future of Travel


Leveraging Social Media to Fire Up Your Business With Matt Bertram



Podcast Number 409 SHOW NOTES Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and … Continue reading Leveraging Social Media to Fire Up Your Business With Matt Bertram


Boost Your Revenue; Advertise on Social Media



Podcast Number 391 SHOW NOTES Catherine Heeg is back working with us to take the mystery out of advertising on Facebook and Twitter. These powerful platforms allow you to target your advertising by location, age, income, gender, interests, and more. This feature will allow you to put your ads in front of people who are … Continue reading Boost Your Revenue; Advertise on Social Media


How to Market With Video



Podcast Number 388 SHOW NOTES Give your clients a taste of what they will experience on their next vacation with videos. There is hardly a better sales tool than a video with you, the travel agent, at a destination and talking about all the interesting things to do at that destination. A video such as … Continue reading How to Market With Video


369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan



Podcast Number 369 SHOW NOTES Don’t let marketing and sales overwhelm you. The sales funnel is a tool to visualize this process, breaking it down into manageable segments, and helping you to make a plan to convert prospects into clients. In this Business 101 Show Barry explains the sales funnel and how you can use … Continue reading 369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan


364 – How to Easily Produce Video to Promote Your Travel Business



Podcast Number 364 SHOW NOTES  Video sells. We know and experience this fact every day as we watch hundreds of television commercials on our tv’s every day. In today’s world you do not need expensive equipment or a million watt transmitter to produce and transmit your video. It really is easy and you can find … Continue reading 364 – How to Easily Produce Video to Promote Your Travel Business