Category Archives: Marketing

434 – Public Relations Equals Free Advertising for the Travel Advisor



Show Notes: The cousin of marketing is public relations. Media outlets are constantly looking for sources to use in their publications. You can get free advertising because getting quoted in media serves the same purpose as advertising. People use Google to find travel agents, and when you are quoted in publications, Google will put you … Continue reading 434 – Public Relations Equals Free Advertising for the Travel Advisor


433 – Strategic Planning for the Travel Agent



Show Notes: Planning is critical for any business and in particular for the travel agent. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In this show, Barry outlines a framework of strategic planning for the travel agent business. You will learn about some planning tools that can keep … Continue reading 433 – Strategic Planning for the Travel Agent


432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio



Show Notes: As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you … Continue reading 432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio


431 – Creating Loyal Clients with Seth LaPierre



Show Notes   Links to Items We’ve Talked About Seth’s product page at http://www.gosipnclip.com  Podcasts Related to This Posts Topic In Show 418 we talk about creating client avatars to help you target your marketing and insuring your client experiences are relevant.  The Fine Print Thank you for listening to the Home Based Travel Agent … Continue reading 431 – Creating Loyal Clients with Seth LaPierre


Show #424 – Rachel Hill’s Two Easy Marketing Tools for Big Results



SHOW NOTES In previous episodes, we’ve talked about marketing tools such as Facebook, YouTube videos, and Instagram. You can feel like a small fish in a big pond in these marketing venues. You throw your message out there and you hope someone sees it and they engage with you to the extent they get to … Continue reading Show #424 – Rachel Hill’s Two Easy Marketing Tools for Big Results


Show #422 – Where Do We Go From Here? The Future of Travel and Tourism



Podcast Number 422 SHOW NOTES Last June in Show Number 415 we talked about the future of travel considering the COVID-19 pandemic and quarantine. That Show was seven months ago and we have learned a lot about the virus and we have a vaccine that is beginning to get widespread distribution. In that seven months, … Continue reading Show #422 – Where Do We Go From Here? The Future of Travel and Tourism


Show #421 – The Best of Travel Business Marketing and Sales Ideas



Podcast Number 421 SHOW NOTES As we move forward into a new year, we can do so with some hope that the pandemic will end in 2021 and the travel business will make a strong return because of the pent-up demand. In considering the topics for December, I wanted to focus on a topic that … Continue reading Show #421 – The Best of Travel Business Marketing and Sales Ideas


Show #418 – How to Find New Clients for Your Travel Business



Podcast Number 418 With Barry Kantz SHOW NOTES Wouldn’t it help you in your travel business if you could know your clients before you have even met them? I’m talking about potential clients. Those people who are outside of your sales funnel. The people who you would like to get know, and people who you … Continue reading Show #418 – How to Find New Clients for Your Travel Business


Show #415 – The Future of Travel



Podcast Number 415 Interview with Catherine Heeg of Customized Management Solutions. SHOW NOTES Have you wondered what travel will look like after the Covid-19 virus winds down, or maybe even before? There are definite signs that the virus is speeding the development of technological innovations faster than anticipated. Your clients may encounter robots and artificial … Continue reading Show #415 – The Future of Travel


Leveraging Social Media to Fire Up Your Business With Matt Bertram



Podcast Number 409 SHOW NOTES Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and … Continue reading Leveraging Social Media to Fire Up Your Business With Matt Bertram