Category Archives: Public Relations

447 – Dara Busch On How and Why People Are Spending Their Money On Travel And What They Expect

Marketing, Public Relations, Trends, , , ,

Podcast: Play in new window | Download (Duration: 32:49 — 45.1MB)

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Show Notes Dara Busch, Co-CEO and head of the consumer team at 5WPR. 5WPR is the ninth-largest travel public relations company in the world. We have the opportunity to speak with Dara in today’s podcast and discuss their recent investigation and report on consumer spending behavior. Specifically, we talk about how consumers are now spending … Continue reading 447 – Dara Busch On How and Why People Are Spending Their Money On Travel And What They Expect →

434 – Public Relations Equals Free Advertising for the Travel Advisor

Advertising, Marketing, Public Relations

Podcast: Play in new window | Download (Duration: 34:07 — 46.9MB)

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Show Notes: The cousin of marketing is public relations. Media outlets are constantly looking for sources to use in their publications. You can get free advertising because getting quoted in media serves the same purpose as advertising. People use Google to find travel agents, and when you are quoted in publications, Google will put you … Continue reading 434 – Public Relations Equals Free Advertising for the Travel Advisor →