434 – Public Relations Equals Free Advertising for the Travel Advisor

Show Notes:

The cousin of marketing is public relations. Media outlets are constantly looking for sources to use in their publications. You can get free advertising because getting quoted in media serves the same purpose as advertising. People use Google to find travel agents, and when you are quoted in publications, Google will put you out there in search results. Your credibility as a thought leader is enhanced, and you establish credibility in your business as a travel advisor. Being quoted in a publication elevates you above other agents who are not using this form of advertising. An opportunity now presents itself to set yourself out as a subject matter expert in maneuvering through the complexities of travel caused by the pandemic and put that expertise out there in various publications. 

Links to Items We’ve Talked About:

Podcasts Related to This Show:

  • This is the first time we’ve talked about public relations on the Home Based Travel Agent Show. 

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