374 – Marketing by Educating



Podcast Number 374

SHOW NOTES
 In Show 369 we talked about using the concept of a sales funnel to visualize your marketing plan. In this Show we will discuss how to get potential clients into your sales funnel. Most people are familiar with attention marketing where you attempt to get the attention of potential clients through newspaper ads, flyers, your website and social media. I believe that most people are tired of attention marketing techniques and these techniques do little to help potential clients to get to know you, like you, trust you, and eventually purchase a product from you and refer you to their friends. Education marketing achieves all these things: helping people to get to know you, like you, trust you, purchase from you and refer you. Listen to the Show and learn a little about how to market by educating and why it is one of the most effective marketing systems you can employ.
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LINKS TO ITEMS DISCUSSED IN THE SHOW
 Show 369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan
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