Show Notes You are going to get hacked or scammed. Adam Levin says travel is a petri dish for hackers and scammers. He says this is a fact of life as sure as death and taxes. It’s essential that you become educated about hacking, scamming, and fishing to protect yourself against such an eventuality. Adam … Continue reading 448 – Travel Scams and Hacks With Adam Levin
Category Archives: Business Practices
Show Notes Maneuvering the ins and outs of social media can be a complex task but very important for your marketing efforts. Successful businesses today must have a social media presence and a marketing strategy to go with it. It doesn’t matter if you are selling to a local market or you have a nationwide … Continue reading 446 – Social Media Tips for the Travel Advisor With Cyndee Harrison
Show Notes A commodity is a mass-produced or non-specialized product. The travel products you offer could fall into the category of a commodity. This is not where you want to be as a travel advisor. First and foremost you want to offer your clients an experience coupled with outstanding service. This is what will separate … Continue reading 438 – Are You Selling a Product, A Service, Or An Experience?
Show Notes: Planning is critical for any business and in particular for the travel agent. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In this show, Barry outlines a framework of strategic planning for the travel agent business. You will learn about some planning tools that can keep … Continue reading 433 – Strategic Planning for the Travel Agent
Show Notes: As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you … Continue reading 432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio
Show Notes Links to Items We’ve Talked About Seth’s product page at http://www.gosipnclip.com Podcasts Related to This Posts Topic In Show 418 we talk about creating client avatars to help you target your marketing and insuring your client experiences are relevant. The Fine Print Thank you for listening to the Home Based Travel Agent … Continue reading 431 – Creating Loyal Clients with Seth LaPierre
Show Notes Many of us have missed those opportunities to mingle, face-to-face, with other travel agents and suppliers. That is what this month’s show is all about — the importance of making those face-to-face connections again. Mary Pat Sullivan, Senior Vice President of the Northstar Travel Group, and I discuss the value of those connections … Continue reading 430 – Travel Agent & Supplier Networking at CruiseWorld 2021
Show Notes Creating good content for your social media marketing channels is one of the most important things you can do for your business. Research has shown that the average person spends two hours and twenty-five minutes every day on social media. Another poll found that 79% of the people polled indicated that social media … Continue reading 429 – How to Unlock Great Content for Your Social Media Marketing
SHOW NOTES As a travel advisor, your own website or blog is essential. This is where you will put your customer testimonials, post photos of trips that you and your clients have taken. And, importantly, it is a place to show your expertise and where potential customers can go to get to know you. … Continue reading 428 – Why is SEO Important for the Travel Advisor?
SHOW NOTES Imagine moving to a small rural town where you know no one and the population is not wealthy but the people are hardworking. Then imagine yourself starting a travel business in your new home town. It seems like the odds may be against you but not for Michele Cartwright. Michele started her travel … Continue reading 425 – Michele Cartwright on Building Your Travel Business