Category Archives: Business Practices

428 – Why is SEO Important for the Travel Advisor?



  SHOW NOTES As a travel advisor, your own website or blog is essential. This is where you will put your customer testimonials, post photos of trips that you and your clients have taken. And, importantly, it is a place to show your expertise and where potential customers can go to get to know you. … Continue reading 428 – Why is SEO Important for the Travel Advisor?


425 – Michele Cartwright on Building Your Travel Business



SHOW NOTES Imagine moving to a small rural town where you know no one and the population is not wealthy but the people are hardworking. Then imagine yourself starting a travel business in your new home town. It seems like the odds may be against you but not for Michele Cartwright. Michele started her travel … Continue reading 425 – Michele Cartwright on Building Your Travel Business


Show #422 – Where Do We Go From Here? The Future of Travel and Tourism



Podcast Number 422 SHOW NOTES Last June in Show Number 415 we talked about the future of travel considering the COVID-19 pandemic and quarantine. That Show was seven months ago and we have learned a lot about the virus and we have a vaccine that is beginning to get widespread distribution. In that seven months, … Continue reading Show #422 – Where Do We Go From Here? The Future of Travel and Tourism


Show #421 – The Best of Travel Business Marketing and Sales Ideas



Podcast Number 421 SHOW NOTES As we move forward into a new year, we can do so with some hope that the pandemic will end in 2021 and the travel business will make a strong return because of the pent-up demand. In considering the topics for December, I wanted to focus on a topic that … Continue reading Show #421 – The Best of Travel Business Marketing and Sales Ideas


Pivot to Selling Travel With Catherine Heeg



Podcast Number 414 SHOW NOTES Even though tourism and travel aren’t back into full swing it is time to plant those seeds and inspire your clients. Many of your clients and potential clients are ready to get out of the house so now is the time to stay in touch by taking them on a … Continue reading Pivot to Selling Travel With Catherine Heeg


Where Did All the Money Go? How to Put to Work Every Dollar You Earn



Podcast Number 401 SHOW NOTES You work hard for those commission dollars so every dollar you put back into your business or every dollar you put back into your personal finances, are best used if they are put back to work for you. The best way to do this is to make sure those dollars … Continue reading Where Did All the Money Go? How to Put to Work Every Dollar You Earn


Sell Yourself First



Podcast Number 399 SHOW NOTES “Sell yourself first,” explains our guest for this show who is Nolan Burris from Future Proof Travel. Nolan goes on to explain that travel websites are all about selling the product first and that is not your best selling strategy. As a travel advisor you have the experience and knowledge … Continue reading Sell Yourself First


Launch Your Business to New Heights in 2019 Using OKR’s



Podcast Number 397 SHOW NOTES Moving your business forward and achieving real results in 2019 is the topic of this show. An amazing process developed in the mid-1970′ has been used to propel Google, Intel, Amazon, and many small businesses to a level that they otherwise could not achieve. The process is simple and easily used by anyone with … Continue reading Launch Your Business to New Heights in 2019 Using OKR’s


374 – Marketing by Educating



Podcast Number 374 SHOW NOTES  In Show 369 we talked about using the concept of a sales funnel to visualize your marketing plan. In this Show we will discuss how to get potential clients into your sales funnel. Most people are familiar with attention marketing where you attempt to get the attention of potential clients … Continue reading 374 – Marketing by Educating


369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan



Podcast Number 369 SHOW NOTES Don’t let marketing and sales overwhelm you. The sales funnel is a tool to visualize this process, breaking it down into manageable segments, and helping you to make a plan to convert prospects into clients. In this Business 101 Show Barry explains the sales funnel and how you can use … Continue reading 369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan