Category Archives: Business Practices

438 – Are You Selling a Product, A Service, Or An Experience?



Show Notes A commodity is a mass-produced or non-specialized product. The travel products you offer could fall into the category of a commodity. This is not where you want to be as a travel advisor. First and foremost you want to offer your clients an experience coupled with outstanding service. This is what will separate … Continue reading 438 – Are You Selling a Product, A Service, Or An Experience?


433 – Strategic Planning for the Travel Agent



Show Notes: Planning is critical for any business and in particular for the travel agent. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In this show, Barry outlines a framework of strategic planning for the travel agent business. You will learn about some planning tools that can keep … Continue reading 433 – Strategic Planning for the Travel Agent


432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio



Show Notes: As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you … Continue reading 432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio


431 – Creating Loyal Clients with Seth LaPierre



Show Notes   Links to Items We’ve Talked About Seth’s product page at http://www.gosipnclip.com  Podcasts Related to This Posts Topic In Show 418 we talk about creating client avatars to help you target your marketing and insuring your client experiences are relevant.  The Fine Print Thank you for listening to the Home Based Travel Agent … Continue reading 431 – Creating Loyal Clients with Seth LaPierre


430 – Travel Agent & Supplier Networking at CruiseWorld 2021



Show Notes Many of us have missed those opportunities to mingle, face-to-face, with other travel agents and suppliers. That is what this month’s show is all about — the importance of making those face-to-face connections again. Mary Pat Sullivan, Senior Vice President of the Northstar Travel Group, and I discuss the value of those connections … Continue reading 430 – Travel Agent & Supplier Networking at CruiseWorld 2021


429 – How to Unlock Great Content for Your Social Media Marketing



Show Notes Creating good content for your social media marketing channels is one of the most important things you can do for your business. Research has shown that the average person spends two hours and twenty-five minutes every day on social media. Another poll found that 79% of the people polled indicated that social media … Continue reading 429 – How to Unlock Great Content for Your Social Media Marketing


428 – Why is SEO Important for the Travel Advisor?



  SHOW NOTES As a travel advisor, your own website or blog is essential. This is where you will put your customer testimonials, post photos of trips that you and your clients have taken. And, importantly, it is a place to show your expertise and where potential customers can go to get to know you. … Continue reading 428 – Why is SEO Important for the Travel Advisor?


425 – Michele Cartwright on Building Your Travel Business



SHOW NOTES Imagine moving to a small rural town where you know no one and the population is not wealthy but the people are hardworking. Then imagine yourself starting a travel business in your new home town. It seems like the odds may be against you but not for Michele Cartwright. Michele started her travel … Continue reading 425 – Michele Cartwright on Building Your Travel Business


Show #422 – Where Do We Go From Here? The Future of Travel and Tourism



Podcast Number 422 SHOW NOTES Last June in Show Number 415 we talked about the future of travel considering the COVID-19 pandemic and quarantine. That Show was seven months ago and we have learned a lot about the virus and we have a vaccine that is beginning to get widespread distribution. In that seven months, … Continue reading Show #422 – Where Do We Go From Here? The Future of Travel and Tourism


Show #421 – The Best of Travel Business Marketing and Sales Ideas



Podcast Number 421 SHOW NOTES As we move forward into a new year, we can do so with some hope that the pandemic will end in 2021 and the travel business will make a strong return because of the pent-up demand. In considering the topics for December, I wanted to focus on a topic that … Continue reading Show #421 – The Best of Travel Business Marketing and Sales Ideas