Podcast: Play in new window | Download (Duration: 46:33 — 32.1MB)
Podcast Number 409
| SHOW NOTES |
| Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and then develop your reputation as an authority within your travel specialties. There are other steps too, including defining who your ideal customer is and then targeting those ideal customers using the social media tool you are most comfortable with. Does this sound difficult? It really isn’t. Matt Bertram, our guest for this show, explains the details. This is a show you may want to listen to twice and, in addition, pick up Matt’s book.
I purchased Matt’s book after we recorded the interview and you will not find better advice on how to develop your social media strategy. I bought the Kindle edition of the book and it was only $2.99 — a great value for information that can boost your sales beyond what you might think possible. Please keep in mind that I’m receiving no compensation from Matt or his company for touting his advice or his book. This is just great information that can make a big difference for your business. |
| LINKS TO ITEMS WE TALKED ABOUT |
| Matt’s book, “Build Your Brand Mania“ |
| Matt’s podcast https://www.bestseopodcast.com |
| Matt’s business website https://www.ewebresults.com |
| CONNECT WITH US |
| The Home Based Travel Agent Show Facebook Page |
| Sharp Tongued Consulting Facebook Page |
| Sharped Tongued Consulting – Lorene’s Travel Agent Website |
| Barry’s Facebook Page |
| Lorene’s Facebook Page |
| Email Barry at barry@hometravelagent.net |
| Email Lorene at sharptongued@mac.com |
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Music Credits: The song, “Zazzie” is by Kevin McLoed and Licensed under Creative Commons: By Attribution 3.0 License The song, “Mining by Moonlight” is by Kevin McLoed and Licensed under Creative Commons: By Attribution 3.0 License |
The Home Based Travel Agent Show is available on your television through Roku in the Blubrry Channel. You can also find us on Blubrry at Blubrry.com.The Home Based Travel Agent Show is a proud affiliate of the ASTA Small Business Network – Formerly NACTA. Thank you for listening to the Home Based Travel Agent Podcast.