Category Archives: Business Tools

454 – Emotion in Travel Sales: How to Tap into Consumer Desires and Drive Bookings



Show Notes In this episode of the podcast, we explored the importance of using emotion in selling a travel product. We discussed the differences between logical and emotional decision-making processes and how travel brands can use emotional strategies to reach and resonate with their target audience effectively. We outlined several emotional strategies that travel agents … Continue reading 454 – Emotion in Travel Sales: How to Tap into Consumer Desires and Drive Bookings


437 – Airfares are Chaotic But Here’s How to Save Your Clients’ Money



Show Notes Airfares are chaotic, and the old models that tell you to book thirty days in advance, or any other time frame, no longer apply (if they ever did).  Airfares are affected by pandemic inspired consumer behavior,  labor shortages,  rising fuel prices,  new travel restrictions,  and many other things.  This makes predicting airfares almost … Continue reading 437 – Airfares are Chaotic But Here’s How to Save Your Clients’ Money


433 – Strategic Planning for the Travel Agent



Show Notes: Planning is critical for any business and in particular for the travel agent. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In this show, Barry outlines a framework of strategic planning for the travel agent business. You will learn about some planning tools that can keep … Continue reading 433 – Strategic Planning for the Travel Agent


432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio



Show Notes: As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you … Continue reading 432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio


431 – Creating Loyal Clients with Seth LaPierre



Show Notes   Links to Items We’ve Talked About Seth’s product page at http://www.gosipnclip.com  Podcasts Related to This Posts Topic In Show 418 we talk about creating client avatars to help you target your marketing and insuring your client experiences are relevant.  The Fine Print Thank you for listening to the Home Based Travel Agent … Continue reading 431 – Creating Loyal Clients with Seth LaPierre


428 – Why is SEO Important for the Travel Advisor?



  SHOW NOTES As a travel advisor, your own website or blog is essential. This is where you will put your customer testimonials, post photos of trips that you and your clients have taken. And, importantly, it is a place to show your expertise and where potential customers can go to get to know you. … Continue reading 428 – Why is SEO Important for the Travel Advisor?


427 – Easily Create a Tour and Expand Your Business



SHOW NOTES Tours are a great way to expand your business income and at the same time expand your client base of FIT travelers. When you book a tour, whether with five people or fifty people, and you create an excellent experience for the people on your tour, you are influencing those five or fifty … Continue reading 427 – Easily Create a Tour and Expand Your Business


425 – Michele Cartwright on Building Your Travel Business



SHOW NOTES Imagine moving to a small rural town where you know no one and the population is not wealthy but the people are hardworking. Then imagine yourself starting a travel business in your new home town. It seems like the odds may be against you but not for Michele Cartwright. Michele started her travel … Continue reading 425 – Michele Cartwright on Building Your Travel Business


Pivot to Selling Travel With Catherine Heeg



Podcast Number 414 SHOW NOTES Even though tourism and travel aren’t back into full swing it is time to plant those seeds and inspire your clients. Many of your clients and potential clients are ready to get out of the house so now is the time to stay in touch by taking them on a … Continue reading Pivot to Selling Travel With Catherine Heeg


Leveraging Social Media to Fire Up Your Business With Matt Bertram



Podcast Number 409 SHOW NOTES Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and … Continue reading Leveraging Social Media to Fire Up Your Business With Matt Bertram