Category Archives: New Media

Leveraging Social Media to Fire Up Your Business With Matt Bertram

Business Tools, Marketing, New Media, , ,

Podcast: Play in new window | Download (Duration: 46:33 — 32.1MB)

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Podcast Number 409 SHOW NOTES Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and … Continue reading Leveraging Social Media to Fire Up Your Business With Matt Bertram →

Boost Your Revenue; Advertise on Social Media

Advertising, Business Tools, Facebook, Marketing, New Media, Twitter, , ,

Podcast: Play in new window | Download (Duration: 35:00 — 24.2MB)

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Podcast Number 391 SHOW NOTES Catherine Heeg is back working with us to take the mystery out of advertising on Facebook and Twitter. These powerful platforms allow you to target your advertising by location, age, income, gender, interests, and more. This feature will allow you to put your ads in front of people who are … Continue reading Boost Your Revenue; Advertise on Social Media →

How to Market With Video

Business Tools, Marketing, New Media, software, Technology, Video Production, , , ,

Podcast: Play in new window | Download (Duration: 39:12 — 36.0MB)

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Podcast Number 388 SHOW NOTES Give your clients a taste of what they will experience on their next vacation with videos. There is hardly a better sales tool than a video with you, the travel agent, at a destination and talking about all the interesting things to do at that destination. A video such as … Continue reading How to Market With Video →

351 – Using Social Media To Build Client Trust And Increase Sales

Business Practices, Business Tools, Marketing, New Media, Technology, , ,

Podcast: Play in new window | Download (Duration: 38:12 — 26.4MB)

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Podcast Number 351 GUEST SEGMENT On our previous two shows we’ve discussed the importance of selling yourself first as a travel consultant. You compete in the travel marketplace by clients getting to know you, liking you, and trusting you enough to place their valuable vacation time into your hands. Catherine Heeg, a social media trail … Continue reading 351 – Using Social Media To Build Client Trust And Increase Sales →

338 – How to Entertain Yourself and Gain In Depth Knowledge of Destinations – How? The Amateur Traveler

Destinations, Education, New Media, ,

Podcast: Play in new window | Download (Duration: 29:05 — 20.1MB)

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Podcast Number 338 GUEST SEGMENT Chris Christensen, the Producer of the Amateur Traveler Podcast and This Week in Travel, joins the interview portion of the Home Based Travel Agent Show. Chris’ shows have achieved notable recognition and awards, and this year, the Amateur Traveler Podcast is a finalist for the best travel show in the … Continue reading 338 – How to Entertain Yourself and Gain In Depth Knowledge of Destinations – How? The Amateur Traveler →

334 – How To Use Google+ To Promote Your Travel Business

Business Tools, Education, New Media, Technology, ,

Podcast: Play in new window | Download (Duration: 44:54 — 15.5MB)

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Podcast Number 334 COHOSTED SEGMENT Google+ is Google’s answer for a Facebook type of social media platform. Is Google+ a place where you can promote your travel business? Is Google+ easy to use? What are its advantages and disadvantages? Catherine Heeg, a social media expert in the travel trade, joins Lorene and I to answer … Continue reading 334 – How To Use Google+ To Promote Your Travel Business →

321 – Pinterest, A Big Deal for Your Business or Just Another Social Site

New Media, Technology, Uncategorized, ,

Podcast: Play in new window | Download (Duration: 40:45 — 56.1MB)

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Podcast Number 321 Find more travel business related content at the TRAVEL CONSULTANT ACADEMY. COHOSTED SEGMENT Pinterest is a social media site where you create your own bulletin board to share your interests and other people’s interests. Catherine Heeg joins the show and explains how Pinterest is a powerful tool to promote your travel business. … Continue reading 321 – Pinterest, A Big Deal for Your Business or Just Another Social Site →

313 – Are You Using Social Media as Part of Your Marketing Strategy?

Business Practices, Business Tools, Marketing, New Media, Technology, ,

Podcast: Play in new window | Download (Duration: 37:36 — 25.8MB)

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Podcast Number 313  Try GoToMeeting free for 30 Days! COHOSTED SEGMENT Are you using social media sites such as LinkedIn, Facebook or Twitter to develop presence and credibility for your travel business? If not, you should be. Catherine Heeg of Customized Management Solutions joins Barry and Lorene to discuss the potential of social media in … Continue reading 313 – Are You Using Social Media as Part of Your Marketing Strategy? →

300 – Show Three Hundred Has a Real Surprise Inside

New Media, Special Events, ,

Podcast: Play in new window | Download (Duration: 44:55 — 15.4MB)

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Podcast Number 300  Try GoToMeeting free for 30 Days! COHOSTED SEGMENT This show is a celebration of 300 shows of the Home Based Travel Agent Show. This is a milestone and anyone who has ever produced a podcast understands the amount of work involved in producing a show. Lorene, Gary and I thank all of … Continue reading 300 – Show Three Hundred Has a Real Surprise Inside →

260 – Free Webinars for Travel Agents to Learn All About Social Media

Business Tools, Facebook, Host Agencies, New Media, Training, Twitter, ,

Podcast: Play in new window | Download (Duration: 34:44 — 23.9MB)

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Podcast Number 260 Sponsor: Hold your meetings online for just $49 a month Try GoToMeeting free. Stephanie Lee and Martin Bell join Lorene and Barry to talk about free educational opportunities for travel agents.  Stephanie’s host agency company, Travel Quest is sponsoring several free webinars about how travel agents can use social media to improve their … Continue reading 260 – Free Webinars for Travel Agents to Learn All About Social Media →