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Podcast Number 418
With Barry Kantz
|Wouldn’t it help you in your travel business if you could know your clients before you have even met them? I’m talking about potential clients. Those people who are outside of your sales funnel. The people who you would like to get know, and people who you want as clients. Imagine, if you could take your sales funnel and move it so that all of these great clients are right at the top of your sales funnel. At the top and ready for you to move them from potential clients to actual clients. You can do this by developing a client avatar.
A client avatar is a profile of who you want as potential clients. It’s a profile that will tell you how much money your ideal clients have to spend on travel, what kind of vacations and leisure time they engage in, where they live and where you will find them: online and in real life.
In this month’s show, I talk about how to create a client avatar and how that information will improve your marketing results. Listen in and get ready to build your client base.
|LINKS TO ITEMS WE TALKED ABOUT|
Miles Beckler, “Creating Your Customer Avatar” on YouTube – https://www.youtube.com/watch?v=SNEOj_z8b0M
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|The song, “Zazzie” is by Keving McLoed and Licensed under Creative Commons: By Attribution 3.0 License.|
|The song, “Mining by Moonlight” is by Keven McCloed and licensed under Creative Commons: By Attribution 3.0 License.|
Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receive no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.
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