A commodity is a mass-produced or non-specialized product. The travel products you offer could fall into the category of a commodity. This is not where you want to be as a travel advisor. First and foremost you want to offer your clients an experience coupled with outstanding service. This is what will separate you from your large online competitors who specialize in commoditized travel products. My guest, Peter Klayman with Bottle Rocket, and I talk about strategies that will boost your client’s experience and we talk about how you can provide service that will raise you above all of your competitors.
Bottle Rocket is a premier company that helps companies and organizations design ultimate customer experiences. They help create experiences “that brands love and people crave.”
Links to Items We’ve Discussed
Podcasts Related to This Show
- Show 415 – The Future of Travel
- Show 361 – Are You Selling Details or are You Selling the Emotion of Travel?
- Show 251 – Are You Selling Someone’s Product or are You Selling Youself?
The Fine Print
Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.
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