Show Notes In this episode of the podcast, we explored the importance of using emotion in selling a travel product. We discussed the differences between logical and emotional decision-making processes and how travel brands can use emotional strategies to reach and resonate with their target audience effectively. We outlined several emotional strategies that travel agents … Continue reading 454 – Emotion in Travel Sales: How to Tap into Consumer Desires and Drive Bookings
Show Notes A commodity is a mass-produced or non-specialized product. The travel products you offer could fall into the category of a commodity. This is not where you want to be as a travel advisor. First and foremost you want to offer your clients an experience coupled with outstanding service. This is what will separate … Continue reading 438 – Are You Selling a Product, A Service, Or An Experience?