Category Archives: Books

397 – Launch Your Business to New Heights in 2019 Using OKR’s



Podcast Number 397 SHOW NOTES Moving your business forward and achieving real results in 2019 is the topic of this show. An amazing process developed in the mid-1970′ has been used to propel Google, Intel, Amazon, and many small businesses to a level that they otherwise could not achieve. The process is simple and easily used by anyone with … Continue reading 397 – Launch Your Business to New Heights in 2019 Using OKR’s


220 – Social Networking for Your Travel Business



Barry and Lorene talk about how Twitter and Facebook are used as tools to develop your business or use Twitter and Facebook to receive information from suppliers and destinations.  Lorene recommends the book, “The New Community Rules: Marketing on the Social Web,” by Tamar Weinberg.  You can find the book at http://oreilly.com/catalog/9780596156817/. Travel News The risk … Continue reading 220 – Social Networking for Your Travel Business


214 – Smart Packing, A Good Idea for Your Clients and for You!



Packing a suitcase sounds like a simple task. But, when the airlines charge you dearly for over weight suitcases you want to learn how to pack like a pro. Susan Foster joins the show to talk about her book, “Smart Packing for Today’s Traveler,” and about her new DVD covering the same subject. Susan’s DVD … Continue reading 214 – Smart Packing, A Good Idea for Your Clients and for You!


210 – Write Killer Advertising Copy and Boost Your Sales



Podcast Number 210 Give your sales a boost. Writing good advertising copy can make a big difference in the sales you generate from your newsletters or website. Barry talks about a fantastic book that will teach you to write killer ads. The book is “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising … Continue reading 210 – Write Killer Advertising Copy and Boost Your Sales