Category Archives: Marketing

317 – Catherine Heeg Explains How to Find Content to Put Into Your Travel Agent Blog

Business Tools, Marketing, , ,

Podcast: Play in new window | Download (Duration: 33:58 — 46.7MB)

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Podcast Number 317 Find more travel business related content at the TRAVEL CONSULTANT ACADEMY. COHOSTED SEGMENT Catherine Heeg is an expert on using social media to increase the travel consultant’s exposure to potential and existing clients. Catherine is full of ideas about how you can find interesting content that will attract readers to your blog. … Continue reading 317 – Catherine Heeg Explains How to Find Content to Put Into Your Travel Agent Blog →

313 – Are You Using Social Media as Part of Your Marketing Strategy?

Business Practices, Business Tools, Marketing, New Media, Technology, ,

Podcast: Play in new window | Download (Duration: 37:36 — 25.8MB)

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Podcast Number 313  Try GoToMeeting free for 30 Days! COHOSTED SEGMENT Are you using social media sites such as LinkedIn, Facebook or Twitter to develop presence and credibility for your travel business? If not, you should be. Catherine Heeg of Customized Management Solutions joins Barry and Lorene to discuss the potential of social media in … Continue reading 313 – Are You Using Social Media as Part of Your Marketing Strategy? →

308 – Travel Agents Learn How to Become Full Service by Selling Airline Tickets

Education, Host Agencies, Marketing, Suppliers, Uncategorized, , ,

Podcast: Play in new window | Download (Duration: 41:29 — 28.5MB)

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Podcast Number 308  Try GoToMeeting free for 30 Days! COHOSTED SEGMENT Bobbi Hamida joins us for part two of his interview. Bobbi is the Strategic Air Director for the host agency Nexion. In this segment we discuss how travel agents can become full service agents without purchasing and learning a Global Distribution System (GDS). Why … Continue reading 308 – Travel Agents Learn How to Become Full Service by Selling Airline Tickets →

285 – Promote Yourself as a Destination Expert on Hearplanet

Business Opportunity, Business Tools, Marketing, Technology, , ,

Podcast: Play in new window | Download (Duration: 38:17 — 26.3MB)

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Podcast Number 285 CO HOSTED SEGMENT Steven Echtman joins the show to talk about Hearplanet. Hearplanet is a personal tour guide in your pocket. Actually it’s a sophisticated app for your iPhone or Android powered smart phone. Geolocation along with powerful search features will lead you on a discovery of what’s around you, or what’s … Continue reading 285 – Promote Yourself as a Destination Expert on Hearplanet →

279 – Putting Together a Theme Cruise and Helping Your Clients Rave About You

Business Opportunity, Business Practices, Business Tools, Cruises, Marketing,

Podcast: Play in new window | Download (Duration: 33:37 — 23.1MB)

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Podcast Number 279 BUSINESS SEGMENT Testimonials are great sales tools everyone should employ to drive business.  Don’t leave your client scratching their head about what to write when you ask them for a testimonial.  Bust through a client’s writer’s block by giving them a template to prompt them to write a winning testimonial for you. … Continue reading 279 – Putting Together a Theme Cruise and Helping Your Clients Rave About You →

274 – Lawful Endorsements and Creations from Koa Wood

Destinations, Hawaii, Marketing, ,

Podcast: Play in new window | Download (Duration: 34:51 — 23.9MB)

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Podcast Number 274 BUSINESS SEGMENT Client endorsements in your sales literature and on your website can work wonders to bring you sales.  But, the Federal Trade Commission has some rules you need to know about when it comes to those endorsements.  Barry highlights the rules so you can use endorsements with confidence and not run … Continue reading 274 – Lawful Endorsements and Creations from Koa Wood →

270 – An Unforgettable Experience Aboard 26 Glaciers Day Cruise

Alaska, Cruises, Destinations, Marketing, ,

Podcast: Play in new window | Download (Duration: 42:45 — 29.4MB)

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Podcast Number 270 Sponsor: Visit gotomeeting.com, click the try it free button and use promo code: Podcast. BUSINESS SEGMENT Success in creating a direct mail piece depends on who you direct your mailing to and how you word the piece.  Barry continues the discussion of direct mail describing how to create a direct mail piece … Continue reading 270 – An Unforgettable Experience Aboard 26 Glaciers Day Cruise →

269 – Boost Your Business With Direct Marketing – Here’s How!

Business Tools, Marketing,

Podcast: Play in new window | Download (Duration: 31:33 — 21.7MB)

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Podcast Number 269 Sponsor: Hold your meetings online for just $49 a month Try GoToMeeting free. Marketing on Twitter and Facebook is all the buzz today. In fact, we’ve been a part of that buzz here on the Home Based Travel Agent Show. However, there is an old, tried and true marketing method that shouldn’t be … Continue reading 269 – Boost Your Business With Direct Marketing – Here’s How! →

263 – Marketing Your Travel Business, “The Idea Machine!”

Business Tools, Cruises, Marketing, , ,

Podcast: Play in new window | Download (Duration: 47:13 — 32.4MB)

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Podcast Number 263 Sponsor: Hold your meetings online for just $49 a month Try GoToMeeting free. This show is full of tips and ideas about how to market your travel business. Barry is in Chicago for a long weekend and Lorene is off on an adventure therefore the co-hosted segment is a repeat of the show … Continue reading 263 – Marketing Your Travel Business, “The Idea Machine!” →

224 – How To Easily Power Up Your Sales Presentations With Video

Business Tools, Marketing, Training

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Podcast Number 224 Jon Jones from Lunar Parcel Media joins Barry and Lorene to talk about using video to convey the emotions that sell travel.  Jon provides tips and a general overview on how to make your own videos and turn them into powerful sales tools. Jon is developing a new website where you can … Continue reading 224 – How To Easily Power Up Your Sales Presentations With Video →