Category Archives: Marketing

Show #415 – The Future of Travel

Marketing, Technology, , ,

Podcast: Play in new window | Download (Duration: 39:34 — 54.5MB)

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Podcast Number 415 Interview with Catherine Heeg of Customized Management Solutions. SHOW NOTES Have you wondered what travel will look like after the Covid-19 virus winds down, or maybe even before? There are definite signs that the virus is speeding the development of technological innovations faster than anticipated. Your clients may encounter robots and artificial … Continue reading Show #415 – The Future of Travel →

Leveraging Social Media to Fire Up Your Business With Matt Bertram

Business Tools, Marketing, New Media, , ,

Podcast: Play in new window | Download (Duration: 46:33 — 32.1MB)

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Podcast Number 409 SHOW NOTES Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and … Continue reading Leveraging Social Media to Fire Up Your Business With Matt Bertram →

Boost Your Revenue; Advertise on Social Media

Advertising, Business Tools, Facebook, Marketing, New Media, Twitter, , ,

Podcast: Play in new window | Download (Duration: 35:00 — 24.2MB)

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Podcast Number 391 SHOW NOTES Catherine Heeg is back working with us to take the mystery out of advertising on Facebook and Twitter. These powerful platforms allow you to target your advertising by location, age, income, gender, interests, and more. This feature will allow you to put your ads in front of people who are … Continue reading Boost Your Revenue; Advertise on Social Media →

How to Market With Video

Business Tools, Marketing, New Media, software, Technology, Video Production, , , ,

Podcast: Play in new window | Download (Duration: 39:12 — 36.0MB)

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Podcast Number 388 SHOW NOTES Give your clients a taste of what they will experience on their next vacation with videos. There is hardly a better sales tool than a video with you, the travel agent, at a destination and talking about all the interesting things to do at that destination. A video such as … Continue reading How to Market With Video →

369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan

Business 101, Business Practices, Business Tools, Marketing, ,

Podcast: Play in new window | Download (Duration: 22:23 — 15.5MB)

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Podcast Number 369 SHOW NOTES Don’t let marketing and sales overwhelm you. The sales funnel is a tool to visualize this process, breaking it down into manageable segments, and helping you to make a plan to convert prospects into clients. In this Business 101 Show Barry explains the sales funnel and how you can use … Continue reading 369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan →

364 – How to Easily Produce Video to Promote Your Travel Business

Marketing, Technology, ,

Podcast: Play in new window | Download (Duration: 38:03 — 26.3MB)

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Podcast Number 364 SHOW NOTES  Video sells. We know and experience this fact every day as we watch hundreds of television commercials on our tv’s every day. In today’s world you do not need expensive equipment or a million watt transmitter to produce and transmit your video. It really is easy and you can find … Continue reading 364 – How to Easily Produce Video to Promote Your Travel Business →

351 – Using Social Media To Build Client Trust And Increase Sales

Business Practices, Business Tools, Marketing, New Media, Technology, , ,

Podcast: Play in new window | Download (Duration: 38:12 — 26.4MB)

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Podcast Number 351 GUEST SEGMENT On our previous two shows we’ve discussed the importance of selling yourself first as a travel consultant. You compete in the travel marketplace by clients getting to know you, liking you, and trusting you enough to place their valuable vacation time into your hands. Catherine Heeg, a social media trail … Continue reading 351 – Using Social Media To Build Client Trust And Increase Sales →

346 – Do Travel Agents Who Sell Disney Have More Fun?

Disney, Marketing, Training, , ,

Podcast: Play in new window | Download (Duration: 42:28 — 29.2MB)

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Podcast Number 346   GUEST SEGMENT  The happiest place on earth is not only for kids and adults (who are still kids at heart), it is a happy place for travel agents. Krista Joy, from the Disneyways podcast and Gary Ebels, a Disney travel agent and self confessed kid at heart, join the show to … Continue reading 346 – Do Travel Agents Who Sell Disney Have More Fun? →

337 – Are You an Entrepreneur? Learn How To Create A Tour Operator Business

Business Opportunity, Marketing, Tours, Training, , ,

Podcast: Play in new window | Download (Duration: 29:37 — 20.5MB)

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Podcast Number 337 COHOSTED SEGMENT A world of business is waiting for you, that is if you want to become a tour operator, or as Jim Reddekopp calls it, a tour designer. Jim has formed a business to teach you how to become a tour designer. Jim talks about the training he conducts, and offers … Continue reading 337 – Are You an Entrepreneur? Learn How To Create A Tour Operator Business →

323 – Increase Your Sales by Expanding Into the Gay and Lesbian Travel Marketplace

Associations, Marketing, , ,

Podcast: Play in new window | Download (Duration: 30:11 — 41.6MB)

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Podcast Number 323 COHOSTED SEGMENT The International Gay and Lesbian Travel Association (IGLTA) is an organization promoting tourism in the gay community. John Tanzella talks about how you can become a business partner with IGLTA as a travel agent to promote your business to gay and lesbian travelers. IGLTA is featured in more than twenty … Continue reading 323 – Increase Your Sales by Expanding Into the Gay and Lesbian Travel Marketplace →