Category Archives: Marketing

223 – Back to Basics, Starting a Home Based Travel Business



Podcast Number 223 This is a “Back to Basics” show where Barry gives a broad overview of what it takes to become a travel agent. Barry talks about setting up your business, host agencies, state licensing and insurance. Kelly Monaghan’s home study course to become a travel agent. Tom Ogg’s travel agent resource center TRAVEL … Continue reading 223 – Back to Basics, Starting a Home Based Travel Business


220 – Social Networking for Your Travel Business



Barry and Lorene talk about how Twitter and Facebook are used as tools to develop your business or use Twitter and Facebook to receive information from suppliers and destinations.  Lorene recommends the book, “The New Community Rules: Marketing on the Social Web,” by Tamar Weinberg.  You can find the book at http://oreilly.com/catalog/9780596156817/. Travel News The risk … Continue reading 220 – Social Networking for Your Travel Business


216 – Gary Ebels on Disney, Host Agencies and Marketing



Gary Ebels fills in for Lorene as co-host. Gary talks about his experience of switching to a new host agency after his old host agency, Joystar, goes bankrupt. Gary has joined Dugan’s Travels and talks about the difference between Dugans and Joystar. Gary fills us in about Disney finances and special offers from Disney that … Continue reading 216 – Gary Ebels on Disney, Host Agencies and Marketing


214 – Smart Packing, A Good Idea for Your Clients and for You!



Packing a suitcase sounds like a simple task. But, when the airlines charge you dearly for over weight suitcases you want to learn how to pack like a pro. Susan Foster joins the show to talk about her book, “Smart Packing for Today’s Traveler,” and about her new DVD covering the same subject. Susan’s DVD … Continue reading 214 – Smart Packing, A Good Idea for Your Clients and for You!


213 – Unforgettable, That’s What You Will Be To Your Clients After You Listen To This Show



Staying in contact with your clients is essential in gaining repeat business. Kim Sanabia-Pagan joins the show to talk about a tool that makes staying in contact with your clients easy. You will learn how to automate and send greeting cards or post cards to all of your clients, for any occasion you can imagine. … Continue reading 213 – Unforgettable, That’s What You Will Be To Your Clients After You Listen To This Show


210 – Write Killer Advertising Copy and Boost Your Sales



Podcast Number 210 Give your sales a boost. Writing good advertising copy can make a big difference in the sales you generate from your newsletters or website. Barry talks about a fantastic book that will teach you to write killer ads. The book is “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising … Continue reading 210 – Write Killer Advertising Copy and Boost Your Sales


198 – Ideas to Promote Yourself and Grow Your Business



Podcast Number 198 Boosting your business is all about promoting yourself. Barry and Lorene talk about ways you can promote yourself and your business. Our discussion centers around Dave Stockert’s book, The IDEA MACHINE II. Dave offers over 300 ideas on how to promote your business and generate more sales. The Australian Company, Thirsty Swagman … Continue reading 198 – Ideas to Promote Yourself and Grow Your Business


194 – Cory Andrichuck Joins Lorene and Barry to Talk About Taking Your Business to a Higher Level



Podcast Number 194 Cory Andrichuck of brandUcoaching joins Lorene and Barry to talk about his new business. Cory helps home based travel agents take their business to a new level. Cory will take you through thought provoking exercises and help you develop your business through innovative business strategies. Cory wants to challenge you to rethink … Continue reading 194 – Cory Andrichuck Joins Lorene and Barry to Talk About Taking Your Business to a Higher Level


189 – Lorene and Barry Answer Questions From a New Travel Agent



Show Number 189 Lucianne Evans joins Lorene and Barry in the co-hosted segment of the show. Lucianne is a new travel agent. She turns the tables and interviews Lorene and Barry. Lucianne asks questions such as, “I have a friend who books travel online.” “How do I ask him to book travel through me?” “Do … Continue reading 189 – Lorene and Barry Answer Questions From a New Travel Agent


186 – An Important Tool For Your Travel Business and It’s Free!



Podcast Number One-hundred-eighty-six A customer resource management (CRM) tool is an essential part of your travel business. Barry reviews a free CRM and recommends this free tool to new travel agents as well as seasoned travel agents. The CRM is OpenTravelCRM and can be found at www.opentravelcrm.com. There are several tutorial videos available to view … Continue reading 186 – An Important Tool For Your Travel Business and It’s Free!