434 – Public Relations Equals Free Advertising for the Travel Advisor

Advertising, Marketing, Public Relations

Podcast: Play in new window | Download (Duration: 34:07 — 46.9MB)

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Show Notes: The cousin of marketing is public relations. Media outlets are constantly looking for sources to use in their publications. You can get free advertising because getting quoted in media serves the same purpose as advertising. People use Google to find travel agents, and when you are quoted in publications, Google will put you … Continue reading 434 – Public Relations Equals Free Advertising for the Travel Advisor →

433 – Strategic Planning for the Travel Agent

Business Practices, Business Tools, Marketing, ,

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Show Notes: Planning is critical for any business and in particular for the travel agent. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In this show, Barry outlines a framework of strategic planning for the travel agent business. You will learn about some planning tools that can keep … Continue reading 433 – Strategic Planning for the Travel Agent →

432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio

Business Practices, Business Tools, Marketing, ,

Podcast: Play in new window | Download (Duration: 37:37 — 51.7MB)

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Show Notes: As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you … Continue reading 432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio →

431 – Creating Loyal Clients with Seth LaPierre

Business Practices, Business Tools, Marketing,

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Show Notes   Links to Items We’ve Talked About Seth’s product page at http://www.gosipnclip.com  Podcasts Related to This Posts Topic In Show 418 we talk about creating client avatars to help you target your marketing and insuring your client experiences are relevant.  The Fine Print Thank you for listening to the Home Based Travel Agent … Continue reading 431 – Creating Loyal Clients with Seth LaPierre →

430 – Travel Agent & Supplier Networking at CruiseWorld 2021

Business Practices, Social Media, Writing, , ,

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Show Notes Many of us have missed those opportunities to mingle, face-to-face, with other travel agents and suppliers. That is what this month’s show is all about — the importance of making those face-to-face connections again. Mary Pat Sullivan, Senior Vice President of the Northstar Travel Group, and I discuss the value of those connections … Continue reading 430 – Travel Agent & Supplier Networking at CruiseWorld 2021 →

429 – How to Unlock Great Content for Your Social Media Marketing

Business Practices, Social Media, Writing, , ,

Podcast: Play in new window | Download (Duration: 24:57 — 34.3MB)

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Show Notes Creating good content for your social media marketing channels is one of the most important things you can do for your business. Research has shown that the average person spends two hours and twenty-five minutes every day on social media. Another poll found that 79% of the people polled indicated that social media … Continue reading 429 – How to Unlock Great Content for Your Social Media Marketing →

428 – Why is SEO Important for the Travel Advisor?

Business Practices, Business Tools, Social Media, Uncategorized

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  SHOW NOTES As a travel advisor, your own website or blog is essential. This is where you will put your customer testimonials, post photos of trips that you and your clients have taken. And, importantly, it is a place to show your expertise and where potential customers can go to get to know you. … Continue reading 428 – Why is SEO Important for the Travel Advisor? →

427 – Easily Create a Tour and Expand Your Business

Business Opportunity, Business Tools, Tours, ,

Podcast: Play in new window | Download (Duration: 45:47 — 62.9MB)

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SHOW NOTES Tours are a great way to expand your business income and at the same time expand your client base of FIT travelers. When you book a tour, whether with five people or fifty people, and you create an excellent experience for the people on your tour, you are influencing those five or fifty … Continue reading 427 – Easily Create a Tour and Expand Your Business →

426 – Wildlife Expedition Cruise Around the Galapagos with Chris Christensen

Adventure Travel, Cruises, Destinations, Expeditions, South America, , ,

Podcast: Play in new window | Download (Duration: 37:12 — 51.1MB)

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SHOW NOTES If you are not familiar with the Galapagos Islands or you think a wildlife expedition is something you would like to add to your specialties then this podcast is a great place to start. Chris Christensen describes his cruise around the Galapagos Islands on a Quasar Expedition cruise ship. You will learn about … Continue reading 426 – Wildlife Expedition Cruise Around the Galapagos with Chris Christensen →

425 – Michele Cartwright on Building Your Travel Business

Business Practices, Business Tools,

Podcast: Play in new window | Download (Duration: 50:44 — 69.7MB)

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SHOW NOTES Imagine moving to a small rural town where you know no one and the population is not wealthy but the people are hardworking. Then imagine yourself starting a travel business in your new home town. It seems like the odds may be against you but not for Michele Cartwright. Michele started her travel … Continue reading 425 – Michele Cartwright on Building Your Travel Business →