436 – An Old Form of Transportation Transformed Into Luxury Travel



Show Notes: The unkempt drifter crushes his cigarette into the pavement and slowly walks to the road that borders the bush station. He sticks his thumb in the air to flag down the next kind person who drives by in hopes of getting a ride. How many times have you watched a scene like this … Continue reading 436 – An Old Form of Transportation Transformed Into Luxury Travel


435 – This is the Year of the Travel Comeback



Show Notes: The travel industry is leaping forward as we reach a critical mass of people accepting the risk of the virus and returning to travel. According to several surveys, people are ready to spend big on their vacations. Travelers are embracing open space destinations, upscale travel, and health and wellness travel. Hotels are rebounding, with … Continue reading 435 – This is the Year of the Travel Comeback


434 – Public Relations Equals Free Advertising for the Travel Advisor



Show Notes: The cousin of marketing is public relations. Media outlets are constantly looking for sources to use in their publications. You can get free advertising because getting quoted in media serves the same purpose as advertising. People use Google to find travel agents, and when you are quoted in publications, Google will put you … Continue reading 434 – Public Relations Equals Free Advertising for the Travel Advisor


433 – Strategic Planning for the Travel Agent



Show Notes: Planning is critical for any business and in particular for the travel agent. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” In this show, Barry outlines a framework of strategic planning for the travel agent business. You will learn about some planning tools that can keep … Continue reading 433 – Strategic Planning for the Travel Agent


432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio



Show Notes: As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you … Continue reading 432 – Planning and Marketing Strategies for 2022 with Richard D’Ambrosio


431 – Creating Loyal Clients with Seth LaPierre



Show Notes   Links to Items We’ve Talked About Seth’s product page at http://www.gosipnclip.com  Podcasts Related to This Posts Topic In Show 418 we talk about creating client avatars to help you target your marketing and insuring your client experiences are relevant.  The Fine Print Thank you for listening to the Home Based Travel Agent … Continue reading 431 – Creating Loyal Clients with Seth LaPierre


430 – Travel Agent & Supplier Networking at CruiseWorld 2021



Show Notes Many of us have missed those opportunities to mingle, face-to-face, with other travel agents and suppliers. That is what this month’s show is all about — the importance of making those face-to-face connections again. Mary Pat Sullivan, Senior Vice President of the Northstar Travel Group, and I discuss the value of those connections … Continue reading 430 – Travel Agent & Supplier Networking at CruiseWorld 2021


429 – How to Unlock Great Content for Your Social Media Marketing



Show Notes Creating good content for your social media marketing channels is one of the most important things you can do for your business. Research has shown that the average person spends two hours and twenty-five minutes every day on social media. Another poll found that 79% of the people polled indicated that social media … Continue reading 429 – How to Unlock Great Content for Your Social Media Marketing


428 – Why is SEO Important for the Travel Advisor?



  SHOW NOTES As a travel advisor, your own website or blog is essential. This is where you will put your customer testimonials, post photos of trips that you and your clients have taken. And, importantly, it is a place to show your expertise and where potential customers can go to get to know you. … Continue reading 428 – Why is SEO Important for the Travel Advisor?


427 – Easily Create a Tour and Expand Your Business



SHOW NOTES Tours are a great way to expand your business income and at the same time expand your client base of FIT travelers. When you book a tour, whether with five people or fifty people, and you create an excellent experience for the people on your tour, you are influencing those five or fifty … Continue reading 427 – Easily Create a Tour and Expand Your Business