Tag Archives: Marketing

Show #415 – The Future of Travel



Podcast Number 415 Interview with Catherine Heeg of Customized Management Solutions. SHOW NOTES Have you wondered what travel will look like after the Covid-19 virus winds down, or maybe even before? There are definite signs that the virus is speeding the development of technological innovations faster than anticipated. Your clients may encounter robots and artificial … Continue reading Show #415 – The Future of Travel


Pivot to Selling Travel With Catherine Heeg



Podcast Number 414 SHOW NOTES Even though tourism and travel aren’t back into full swing it is time to plant those seeds and inspire your clients. Many of your clients and potential clients are ready to get out of the house so now is the time to stay in touch by taking them on a … Continue reading Pivot to Selling Travel With Catherine Heeg


Leveraging Social Media to Fire Up Your Business With Matt Bertram



Podcast Number 409 SHOW NOTES Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and … Continue reading Leveraging Social Media to Fire Up Your Business With Matt Bertram


Sell Yourself First



Podcast Number 399 SHOW NOTES “Sell yourself first,” explains our guest for this show who is Nolan Burris from Future Proof Travel. Nolan goes on to explain that travel websites are all about selling the product first and that is not your best selling strategy. As a travel advisor you have the experience and knowledge … Continue reading Sell Yourself First


Boost Your Revenue; Advertise on Social Media



Podcast Number 391 SHOW NOTES Catherine Heeg is back working with us to take the mystery out of advertising on Facebook and Twitter. These powerful platforms allow you to target your advertising by location, age, income, gender, interests, and more. This feature will allow you to put your ads in front of people who are … Continue reading Boost Your Revenue; Advertise on Social Media


How to Market With Video



Podcast Number 388 SHOW NOTES Give your clients a taste of what they will experience on their next vacation with videos. There is hardly a better sales tool than a video with you, the travel agent, at a destination and talking about all the interesting things to do at that destination. A video such as … Continue reading How to Market With Video


374 – Marketing by Educating



Podcast Number 374 SHOW NOTES  In Show 369 we talked about using the concept of a sales funnel to visualize your marketing plan. In this Show we will discuss how to get potential clients into your sales funnel. Most people are familiar with attention marketing where you attempt to get the attention of potential clients … Continue reading 374 – Marketing by Educating


369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan



Podcast Number 369 SHOW NOTES Don’t let marketing and sales overwhelm you. The sales funnel is a tool to visualize this process, breaking it down into manageable segments, and helping you to make a plan to convert prospects into clients. In this Business 101 Show Barry explains the sales funnel and how you can use … Continue reading 369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan


364 – How to Easily Produce Video to Promote Your Travel Business



Podcast Number 364 SHOW NOTES  Video sells. We know and experience this fact every day as we watch hundreds of television commercials on our tv’s every day. In today’s world you do not need expensive equipment or a million watt transmitter to produce and transmit your video. It really is easy and you can find … Continue reading 364 – How to Easily Produce Video to Promote Your Travel Business


351 – Using Social Media To Build Client Trust And Increase Sales



Podcast Number 351 GUEST SEGMENT On our previous two shows we’ve discussed the importance of selling yourself first as a travel consultant. You compete in the travel marketplace by clients getting to know you, liking you, and trusting you enough to place their valuable vacation time into your hands. Catherine Heeg, a social media trail … Continue reading 351 – Using Social Media To Build Client Trust And Increase Sales